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If you spend any time looking at marketing advice, it all sounds the same. Post more. Be consistent. Follow trends. Stay visible. So you do it. You’re posting all the time, trying different ideas, saving inspo, testing formats. And still… nothing is really clicking. Then you start looking at other brands. What worked for them, what went viral, what looks like it’s converting. You try to apply it to your brand. Same type of content. Same structure. Same ideas. It doesn’t hit t